Inspired by the depth of emotion he witnessed at vinyl listening sessions
organised during his
tenure at the Bridgestone Museum of Arts in Tokyo, Hideo Matsushita was determined to enable
more people to experience the warmth of analogue listening. In a small Shinjuku apartment, he
established Audio-Technica and began developing cartridges. His first two products, the AT-1 and
AT-3, achieved success and enabled Hideo to expand his business. He opened a larger headquarters
in Machida, where the company still operates today.